About Us
Established in 2007, Sanchar is a professionally managed company specializing in Wireless Communication and Surveillance products & Accessories. We have a high focus on R&D and Innovation for developing customized safety and tracking solutions for Railways, Defence, Paramilitary forces, and state police organizations.
Our Marketing, Sales & Operations team includes highly qualified, experienced, and skilled personnel from the Telecommunications industry. We are strategically positioned to serve our existing & potential customers through bidding, rate contracts as well as a direct sales force including commercial channel partners spread across India.
Our winning customer proposition is prompt service through our trained engineers, technicians, and dedicated service team with a focus on swift response & resolution, while increasing the useful life of products.
Today we are proud to have a range of Radios, Body Worn Cameras, Breath alcohol analysers, battery packs, chargers, antennas, microphones and many other accessories included in our product portfolio. We are in the process of adding more innovative, reliable quality product & solutions in our portfolio.
SANCHAR is committed to quality at all levels of the corporation. From Evaluation, Development, Production, Thorough Testing of each product, pre dispatch quality check to ensure safe and timely delivery, to a demonstration of practical usage, we do it all. There is particular focus on following ethical values to ensure a clean and green manufacturing and recycling process.
Core Values
Unparalleled Product Value
We ensure that the solution fits your budget. We understand the cost implications technology has. And that's why, we strive to give you the best value proposition for the price you pay.
Customer Commitment
Our success is directly linked with our highly reputed after sales service. We are extremely responsive to requests, we seek to understand needs and priorities, and we proactively maintain SLAs.
Passionate for quality
We strive for excellence in all that we do. We set high personal and company KPIs, and then consistently try to exceed them. We attract self-motivated, highly capable, results-oriented people and invest heavily in their development.
Our Vision
To be a trusted leader in communication, security, and surveillance—empowering industries with innovative, efficient, and future-ready solutions.
We aim to connect people and protect assets through technology that builds confidence and enables progress.
Our
Mission
To provide end-to-end communication, security, and surveillance solutions that ensure connectivity, safety, and peace of mind.
We are driven by innovation, quality, and a customer-first approach, delivering customized systems and reliable service that exceed expectations.
Our Leadership
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Mr. Pankaj Goel
Managing Director
Mr. Pankaj Goel is the CEO, bringing over 30 years of experience in radio communications, with strong ties to government bodies and a commitment to social responsibility.
Mr. Anmol Goel
Director
Mr. Anmol Goel is the GM leading R&D and corporate strategy, holding degrees in Electronics (UCL) and Business Management (Warwick), and driving expansion across product verticals.
Our Leadership Team
Mr. C.K Bharadwaj
Chief Marketing Officer
As Chief Marketing Officer at Sanchar, Mr. C.K. Bharadwaj leads the company’s marketing and strategic growth initiatives across various channels with vision, innovation, and expertise.
Mr. Peeyush Sethi
Head, Operations & Business Development
As Head of Operations & Business Development at Sanchar, Peeyush Sethi leads strategic initiatives that strengthen connectivity, security, and customer value. With a focus on innovation and excellence, he drives sustainable growth across all business verticals.
Mr. Vikram Shorey
Country Head
As Country Head (Government & Channel) at Sanchar, Vikram Shorey leads business growth through strategic partnerships and large-scale government collaborations. With deep industry expertise, he drives innovation and trust across Sanchar’s communication and security solutions.